Local Road-shows Aim to Raise Awareness

A new breast cancer road-show will be visiting a number of venues across the Forth Valley area between 16th and 19th October 2012 to help increase awareness of the signs and symptoms of breast cancer.

Staff from the national 'Detect Cancer Early' campaign and representatives from NHS Forth Valley will visit locations throughout the local area, to give out information on the new breast cancer campaign.

'Lumps aren't the only sign' has been the central message so far, to raise awareness that there are other physical symptoms to look out for in breast cancer, encouraging women to be vigilant about their health.

The drive has already attracted interest due to its ad campaign featuring Scottish actress Elaine C Smith - who lost her mother to the disease - holding placards displaying images of real breasts with visible signs of breast cancer.

The Forth Valley venues for the road-show will be:

•    16th October - Howgate Centre, High St, Falkirk FK1 1DU, 8.30am - 6pm

•    17th October - Morrisons, Hope St, Falkirk FK1 5BU, 8.30am - 5.30pm

•    18th October - Asda, Whins Road, Alloa FK10 1SD, 8.30pm - 5.30pm

•    19th October - Thistle Centre, Goosecroft Road, Stirling FK8 1PF, 8.30am - 5.30pm

The Scottish Government's £30 million 'Detect Cancer Early' drive will initially concentrate on tackling the three most common cancers in Scotland - breast, bowel and lung cancer - and aims to increase the early detection of cancer by 25 per cent, saving more than 300 lives a year by the end of the next Parliamentary term.